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Email
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Phone
(336) 506-7631
Supporting people + culture.
A brand campaign announcing the redesigned human resources department of a prominent health care group.
- Client
- Categories
- Brand Strategy
- Branding
- Content
- Corporate Comms
- Employee Engagement
- Employer Brand
- Publishing
- Video
- Messaging + Narrative
- Industry
- Health Care
- High-Level Deliverables
- Communications Plan
- Video Production & Editing
- Employee Publication
- Bi-weekly Leadership Emails
- Employee Brand Program
- Print & Digital Collateral
- Communications Templates
- Brand Guidelines
- Message House
- Swag
The Issue
Cone Health’s People + Culture department needed to execute their new and improved approach to human resources. Their team blends leadership and execution for people-related functions, such as performance, operations, development, strategy and culture as well as diversity, equity and inclusion by bridging the gaps and breaking down silos.
The Solution
Ethos developed a narrative video and digital magazine for internal distribution to debut the revamped People + Culture department. It was unveiled at a division-wide presentation of the new communication strategy. Ethos equipped team members with brand standards, a message house, communications templates and an employee brand ambassador program.
The Outcome
People + Culture has changed the face of Cone Health to employees. The tone of all communication now reflects the work being done. The success of these efforts continues to add value to Cone Health by bringing forth the best work that each and every team is capable of achieving. Employees are more informed, more collaborative and more cohesive in their communications.
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