Action Greensboro

Email
info@ethoscreate.com
Phone
(336) 506-7631

Drawing diverse talent.

Unifying a city’s talent programs under one marketing initiative.

Brand Activation Strategy
Website
Brand Guidelines
Brand Identity
Advertising
Interactive Activations
Digital Assets
Merchandise Designs

The Issue

Despite Greensboro’s rich professional environment, the challenge lay in connecting diverse talent with the array of available opportunities and fostering a cohesive community. Awareness about the city’s multifaceted programs for students, young professionals, and skilled workers was needed. Without effective outreach, these valuable initiatives risked being underutilized, and Action Greensboro did not want their potential to go unrealized.

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The Solution

Ethos devised a comprehensive branding campaign, harnessing the power of an umbrella brand, Think Greensboro. They crafted a multifaceted approach, including a dedicated landing page to showcase the programs, strategic outdoor advertising in high-traffic areas, and engaging campaign collateral. This strategy aimed to create awareness, attract diverse audiences, and encourage engagement with the talent programs offered by Campus Greensboro, synerG, and Boomerang.

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The Outcome

The branding campaign proved instrumental in elevating Think Greensboro’s visibility and attracting a diverse audience. The landing page acted as a gateway, drawing in interested individuals. The strategic placement of outdoor ads and impactful campaign materials caught the attention of varied demographics across the region. As a result, more students, young professionals, and skilled workers actively participated in these programs, fostering a dynamic, inclusive community and solidifying Greensboro’s position as an innovation-driven city.

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