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Email
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Phone
(336) 506-7631
Unified identity.
Implementing a cohesive rebrand that strengthens presence, aligns messaging, and deepens connections.
- Client
- Categories
- Brand Strategy
- Branding
- Campaign Development
- Content
- Messaging + Narrative
- Podcasts
- Video
- Websites
- Industry
- Health Care
- High-Level Deliverables
- Brand Guidelines and Identity
- Corporate Messaging
- Logo Refresh
- Website
- Podcast and Microsite
- Digital Toolkit
- Email Marketing Templates
- Social Media Plan and Ads
- Corporate Video Sizzle
- Mental Health Trends Report
The Issue
R3 Continuum (R3C) recognized the need to modernize and strengthen its brand presence, the company faced the challenge of creating a cohesive identity that would resonate across all channels. With fragmented messaging and a lack of consistent resources, there was a clear need for a unified strategy to connect with both existing clients and new prospects. The company required a comprehensive framework to communicate its value effectively while extending its reach to a broader audience. Establishing a clear, consistent brand voice became essential in reinforcing their mission and maintaining a strong connection with their audience.
The Solution
Ethos worked with the vice president of marketing and created a comprehensive brand guildelines document, which detailed how the brand and it’s messaging should be applied to all communications. To further extend their reach, R3C developed a toolkit of valuable resources, including eBooks that are available exclusively through targeted ad campaigns, email marketing templates, social media posts and a brand narrative video ensuring they connect with the right audience. The Thrive with R3 podcast has also fortified their mission with guests speaking about their Triumph over Tragedy. These efforts have helped solidify R3C’s identity and establish a stronger, more direct connection with both clients and prospects. The new branding was announced with a keynote presentation and print and digital signage at the company’s leadership summit.
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The Outcome
With the implementation of the new cohesive brand strategy, R3C saw an immediate improvement in brand consistency across all platforms. Clients and prospects now engage with a unified message that clearly reflects R3C’s mission and values. Marketing efforts, including targeted ads, social media, and email campaigns, became more aligned, resulting in increased engagement and lead generation. The launch of the Thrive with R3 podcast further solidified their position as thought leaders in their space, while internal teams gained a clearer understanding of how to communicate the brand’s value. Overall, R3C’s rebrand has strengthened their market presence and deepened their connection with both new and existing audiences.
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