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Email
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Elevated experience.
A business conference communicates a global hotel company's strategic approach for the year ahead.
- Client
- Categories
- Brand Strategy
- Branding
- Content
- Corporate Communications
- Messaging + Narrative
- Photography
- Video
- Websites
- Industry
- Hospitality
- High-Level Deliverables
- Conference Collateral
- Conference Space Designs
- Print & Digital Signage
- Mobile App
- Responsive Website
- Presentation Decks & Assets
- Videos & Animation
- Content Scripts
- Post-Conference Materials
The Issue
Entering the third year of Radisson Hotel Group’s new leadership, the company’s annual business conference needed to effectively communicate essential messages aligned to its global strategic plan while building enthusiasm and engagement for its brands among owners, operators, potential investors, and hotel developers.
The Solution
Based on pre-event research with the brand’s hotel owner/operators, Ethos developed a strategic, comprehensive approach to presenting conference content and delivering an immersive experience through keynote scripts, main stage presentation graphics, documentary-style videos, a mobile app and website, activations, and space branding.
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The Outcome
The new branded theme, fresh format, and dynamic, cohesive, and focused approach resonated strongly with attendees. In post-event survey feedback, the event showed significant year-on-year gains in experience ratings for the overall conference, keynote program content, the website and digital app, conference format, and activations.
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