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Email
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Phone
(336) 506-7631
Charting a course.
Helping a global leader showcase limitless career possibilities for scientific professionals.
- Client
- Categories
- Branding
- Campaign Development
- Content
- Corporate Communication
- Employee Engagement
- Messaging + Narrative
- Video
- Industry
- Pharmaceutical
- High-Level Deliverables
- Animated Video and Storyboards
- Custom Illustrations
- Slide Presentation Decks
- Comms and Rollout Plan
- Messaging Frameworks
- Training and Facilitation Resources
The Issue
Boehringer-Ingelheim (BI) identified the need to clearly illustrate career paths for scientific positions within the organization. The goal was to create a complementary track to the managerial career path that allowed scientists to focus on technical expertise while progressing in their careers. BI aimed to enhance motivation, retain top talent, and ensure that employees could visualize their potential growth. Additionally, the initiative needed to emphasize that career options were flexible and dynamic, empowering employees to take ownership of their future.
The Solution
Ethos collaborated with BI to simplify and visually communicate the diverse career paths available to scientific professionals. The goal was to create engaging materials that showcased how employees could take control of their career progression. Outputs included an animated video, visual illustrations, and presentation materials designed for easy implementation by talent managers. A comprehensive rollout and communication plan ensured consistent messaging across the organization, helping employees understand their options and see the alignment between personal development and organizational goals.
The Outcome
The initiative successfully communicated the limitless opportunities within BI’s scientific career framework. Employees gained a clearer understanding of the available career paths and felt empowered to take control of their progression. The comprehensive communication strategy, which included the video, presentation decks, and training materials, was well-received by both talent managers and employees. As a result, the program improved employee engagement and retention, reinforcing BI’s commitment to fostering long-term growth and innovation within its scientific community.
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