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Email
info@ethoscreate.com -
Phone
(336) 506-7631
Diverse expansion.
Capturing photography and video for a global home services brand.
- Client
- Categories
- Branding
- Corporate Comms
- Campaign Development
- Messaging + Narrative
- Photography
- Industry
- Home Services
- High-Level Deliverables
- Location Scouting
- Securing Talent & Licensing
- Camera Kit Rental & Lighting
- Photography Editing
- Videography Editing
- Updated Franchise Development Materials (Brand Photography & Messaging)
The Issue
Neighborly, a company venturing into a broader demographic for franchise development, faced a critical challenge in the scarcity of diverse branded assets. Their expanding market outreach demanded a robust collection of visual content for effective digital and print collateral creation. The limited variety of visuals hindered their ability to resonate with the new audience segment and potentially capitalize on emerging business prospects.
The Solution
Ethos orchestrated a comprehensive video and photography production endeavor. This involved the strategic assembly of 48 models for 19 brands, meticulously curated across 152 scenes in two distinct locations over an intensive four-day schedule. To ensure the seamless execution of this ambitious project, Ethos engaged a skilled and agile 15-member crew. This concerted effort aimed to deliver a staggering total of 2,550 final photos and 32 hours of b-roll footage.
Video Footage
The Outcome
Post-execution, Neighborly found itself equipped with an expansive array of meticulously crafted visual assets, tailored specifically for franchise development. This rich library not only met but surpassed their initial requirements. As a result, the enhanced digital and print collateral became instrumental in capturing the attention of the new audience segment, fueling fresh business opportunities and consolidating Neighborly’s position in the market.
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