Meet Christine Xoinis, a first generation Cuban, with a big Greek blended family, she is the CEO + Founder of Ethos. When it comes to the pronunciation of her last name, she’s happy to clear the air— it’s pronounced “X-oh-ee-nis.”

Christine is the visionary force behind Ethos, revolutionizing how multi-billion dollar brands and corporations connect with their audiences. As an award-winning brand and content marketing expert, a thought leader, and a creative director, her unyielding devotion to strategy, quality, and precision sets her apart, driving her relentless pursuit of excellence.

Christine is not just about creating success for herself but championing others to achieve greatness. With nearly 20 years of international experience in art and creative direction across major advertising and publishing agencies, she brings a wealth of expertise to every project. Beyond her professional prowess, Christine harbors a unique talent for spotting celebrity doppelgangers, adding a dash of intrigue to her already impressive repertoire.