Instagram is hot, so how can you better utilize it for your business? Use Instagram to target your audience.
When it comes to social media sites, Instagram is currently the belle of the ball. According to a Facebook survey, 80% of respondents use Instagram to help them decide about purchases and products. Capitalizing on that power is something every company should start doing immediately—if it hasn’t already. Read on for some tips on how to grow your business via this top social platform.
Keep it visual.
Instagram is all about the pictures (or videos). So it is imperative that your visuals be top-notch. The most effective Instagram ads grab a scroller’s attention without turning them off by looking too “ad-like.”
Words matter.
Yes, pictures are king at Instagram. But just because visuals reign supreme doesn’t mean that words can be completely ignored. The captions that you use for your high-quality images must be compelling with a clear call to action, if you want to turn those eyeballs into purchases of your product.
Test, and test again.
What works for one brand or business, may not appeal to another company’s consumer. Testing, therefore, is vital on Instagram to determine what ads land with your target audience.
Remember to analyze.
Throwing up a bunch of ads or videos on Instagram and kicking back isn’t an option. Once your ads and videos are out there, you have to figure out what works and what doesn’t so you can refine your next efforts. You can determine metrics through Instagram’s ad manager, but you may also want to look at the UTM parameters to figure out which ad versions are most effective.
The impact of influencers.
There is no escaping the power of influencers on consumers’ decisions. They are seen as not only credible experts in their fields, but also highly relatable, making their opinions quite persuasive to consumers. Influence.co can help you find an influencer that is right for your brand.
