From movie posters to corporate logos, Saul Bass shaped pop culture. Known for both his logo designs (Kleenex, Girl Scout or AT&T) and movie posters (Psycho, The Man with the Golden Arm and North by Northwest), Bass’s work has stood the test of time. Fun Fact: Bass was the go-to for Hitchcock for title sequences, creating ones for North by Northwest, Psycho and Vertigo.
